Clever Innovations in Promotional Giveaways & Ideas

Today’s businesses hand out promotional products for various reasons. Whether these items are used for everyday advertising or they’re distributed at conventions, trade shows, and other special events, promotional giveaways are an extremely effective way for companies to increase brand awareness. However, not all promo items are a good fit for every brand. For instance, custom pens are a great thing to have around the office, but they won’t help a company stand out in a sea of trade show exhibitors. If a company wants to bring in new customers and differentiate itself from its competitors, it needs promo items that are eye-catching, useful, creative, and memorable. In this guide, business owners will learn about some of the most popular giveaway ideas, and maybe they’ll get inspired for their next promotional opportunity or big event.

Custom Ball Caps

Thanks to sports teams from around the world, everyone’s used to seeing custom caps with imprinted logos. Because so many people like the sporty look these caps give, they may reach for a favorite cap before they leave to run errands on a sunny, hot day. When a business prints its logo on a stylish cap, they’re guaranteed to bring the company some additional attention from customers.

Custom Tote Bags

If business owners are looking for a giveaway idea that convention, concert, or trade show attendees are sure to use and appreciate, custom tote bags are a great idea. Visitors and customers will be grateful to have a way to carry and store their important items, but these bags are useful for more than one day. These practical giveaway ideas can be used outside of these events; they’re great for carrying grocery items, beach gear, and even overdue library books.

Imprinted Water Bottles and Coffee Mugs

With customers’ active lifestyles and busy schedules, it’s essential to remain adequately hydrated during the day. In some circles, staying caffeinated is just as important. Whether a customer needs a cool drink of water or a quick, energy-boosting sip of coffee, a travel mug or custom-printed water bottle is the ideal way to reduce thirst while increasing brand awareness.

Tech Gear

During a visit to a store or public event, most people check their smartphones more than once. In fact, some people may even be reading this article on a mobile device. As commonplace as these tech items are now, it’s hard to envision a world without them. That’s why printed flash drives, touchscreen stylus, power banks, and other tech accessories are such a popular way for companies to get their brands noticed.

Stress Balls

From getting stuck in traffic on the way to work to running out of gas on the highway, the average person’s day is full of stress. Most people love promo items that help them get rid of some of those feelings. Stress balls are a very popular choice, and it’s easy to create a real standout by choosing them in unique styles or shapes. No matter what type of promotional giveaways a company needs, the owner is sure to find a stress ball that’s great for their business.

Toys and Games

Kids are not the only people who like to play games. Adults like to have fun as well, but companies rarely think to give them custom toys to keep in the office or at home. Offer customers branded puzzles and other desktop toys, and they’re sure to remember the company every time they need a quick distraction from a long, boring work day. With custom-branded toys and games, any business can draw attention to itself.

Glow-In-The-Dark and Colour-Changing Items

Products that glow or change colour are compelling for the same reasons as the toys and games mentioned above. Adults don’t lose their fascination with colour-changing and glowing objects, which can provide endless amusement for some customers. Glow-in-the-dark and colour-changing items are eye-catching, memorable giveaway ideas. From stadium cups and mood pencils to glow bracelets and sunglasses, there are all kinds of products that glow in the dark or change colour.

Stuffed Toys & Plush Dolls

It can be quite fun to customise these teddy bears and other stuffed toy animals to reflect the company’s brand. These unique items can be created in the image of a corporate logo, team mascot, or even the CEO! When they’re designed with fun in mind, customers will enjoy these products as they sit on a car dashboard or office desk.

Multi-Tools

Trade show and convention attendees love getting freebies, but they won’t keep them for long if they see them as being useless. Keep the company’s brand out of the garbage can or junk drawer by giving away multi-functional tools. Products such as highlighter/pen combos, keychain flashlights, and others are popular because they have multiple uses. Multipurpose items are popular promotional giveaways because customers are more likely to find a use for them. While a plain keychain may not gather much attention, a key tag with a bottle opener will quickly become a hot item. When choosing promo items, focus on those that customers can use in multiple ways.

Branded T-Shirts

When people attend professional sporting events, almost everyone gets excited when the t-shirt cannons come out. Capitalise on that excitement by offering free t-shirts at a concert or trade show, and see how many people flock to the company’s exhibition booth. Cotton shirts are available in a wide range of colours, and their big, bold designs are sure to be remembered. Other apparel items, such as embroidered jackets, are popular as well. Though they tend to be costly, they usually last longer than other wearables.

Get Started Today

Promotional giveaway items are a great way to form new connections at conventions, trade shows, and other events. They’re also great for showing appreciation to valued customers and building awareness of new brands. If a company owner isn’t getting the results they want from their giveaways, or they’re looking for new giveaway ideas, they can use some of the suggestions on this list. With these creative promo items, any brand can become the one everyone is talking about.