In today’s competitive business world, it’s important to be creative when it comes to marketing your brand. That’s why many businesses choose to give out ‘swag’ to customers and clients. But, let’s face it, no one wants another product that they won’t get any use from.
USB drives have become an extremely popular options for business gift because they are actually useful and practical. They provide something that people can use every day, and each time they do, they’ll see your logo.
But, you have some choices to consider before making a wholesale purchase of custom USB drives. They come in a variety of styles, qualities, and even shapes and storage capacities. Knowing a bit more about USB drives can help you to make the right decision before you buy them.
Let’s take a closer look at some of the factors you should consider when ordering wholesale USB drives.
The Quality of the Drives
You don’t want to give customers, clients, or people at trade shows items that aren’t going to work. Some people tend to stereotype the gifts given away by businesses as “cheap,” so it’s important to prove them wrong by choosing quality USB drives that they will be able to use over and over again.
Giving away low-quality products can actually end up hurting your brand. When people see your name attached to a USB drive that doesn’t work, it could leave a bad image of your company in their mind.
So, what can you do to make sure you choose a quality USB drive? Consider the supplier, and some of the following factors:
- Memory Chip - Make sure you choose a USB drive with a grade-A memory chip from a provider with a brand name you can trust, like Intel or Samsung. If you’ve never heard of the brand or you have looked it up to see negative reviews, it’s not the right product for you and those suppliers are likely using low-quality components.
- Metal Loop - It might seem like a small detail, but choose a metal loop attached to the USB drive over plastic whenever possible. Metal is higher quality and won’t break. Many people attach USB drives to keychains, so they want something to hold it that is durable.
- A tight-fitting cap that won't get lost or go missing. A good solution is a swivel USB that has the protective cap attached permanently.
- High print quality of your logo/information. Because poor branding reflects badly on your company and doesn't depict your company as a quality brand.
- ISO 9001: 2015 Certification - You don’t need to know any legal or technical jargon to find a great USB drive, but make sure the drives you’re considering are certified with this tag. They are higher quality and more reliable.
Turnaround Times
You shouldn’t have to wait for months to receive your wholesale USB drives. If the turnaround time seems unusually long, it’s likely that your USB drives (or the parts to make them) are being bought from someone who is reselling on behalf of another company rather than being ordered direct from the manufacturer.
Every company or person that is added to the purchasing stages ads more and more costs to you and ads longer turnaround times. Always try to order from a factory direct supplier!
Shorter turnaround times tend to mean your product is being made somewhere reliable in the supplier’s own manufacturing facility, without the use of a third party.
Different Styles
The style of USB drives you choose is really more about personal preference. But, consider what other people’s personal preferences might be, too. You can choose from swivels and sliders to pens, lanyards, and even wristbands. Think about what your clients and customers would get the most use from, and it can make your style decision easier.
Logo Printing
The real purpose of ordering wholesale USB drives is so you can give them to people as a reminder of your brand. So, you want to make sure to use a supplier with quality printing and/or engraving options. The last thing you want is for your logo to appear blurry or difficult to see.
Data Capacity
When someone uses a USB drive, they want to be able to store more than one document or file on it. So, make sure you order drives that contain a large storage capacity.
If you’re not familiar with gigabytes (GB) and megabytes (MB), consider this: 1024 megabytes are equal to 1 gigabyte. A picture file is usually about 2-3 MBs, while the average video is anywhere from 50-100MB. Thankfully, USB drives come in a variety of different storage capacities. Again, consider how your clients and customers might be using their drives before choosing the right capacity.
Data Services
USB drives are more than just little sticks that can hold onto files. Different data services can be provided by certain suppliers, including things like preloading, Auto Run, Dual Zone, and Volume Label.
Data preloading is the practice of including information on the USB drive before it is given to your clients or customers. You might have your logo or information about your business already loaded onto it. Auto Run ensures that the information on the drive runs immediately when it’s plugged in, and File Lock prevents the items on the drive from being accidentally deleted.
USB Drive Accessories
As stated above, the different styles and designs of your USB drive can make a big difference, but so can the accessories you choose to go with it. Everything from the packaging and boxes you use to lanyards and keychains can make the drive more appealing and memorable.
While USB drives seem like such small things, they can make a big impact when you’re giving them away to represent your brand. Keep these factors in mind as you consider ordering wholesale drives, and you can have more confidence in knowing you’re choosing USB drives that are high-quality and will help to impress your customers.
At Dynamic Gift, we offer a variety of options for wholesale USB drives to choose from, with a 10-year chip warranty and 2-5 day rush options, so you can place your order and know that you’ll get it as quickly as possible, rather than having to wait weeks. We also have an extensive range of promotional merchandise to promote your business in any way you can think of!
