5 Out Of The Box Ideas To Get Seen At Your Next Trade Show

Command Attention with a Statement Marquee

First impressions can make or break your success at a trade show. With hundreds of booths competing for attention, you need to ensure yours is the one people see first. A custom printed marquee is the perfect way to create a strong, professional presence that stands out in a busy venue.

A well-designed marquee ensures your brand is instantly recognisable, even from a distance. To maximise visibility:

• Use bold colours and striking graphics that match your brand identity
• Place your logo front and centre for instant recognition
• Opt for a design that is clean, clear, and easy to read

Feather Flag Banners

To take visibility even further, add feather flag banners. These tall, dynamic signs rise above the crowd and move naturally with the air, catching attention from all directions. They work best when:

• Placed at the front of your booth to draw people in
• Positioned at key points around the venue to guide foot traffic
• Designed with high-contrast colours to stand out in any setting

Turn Your Booth into an Immersive Experience

A static booth with a simple table and a few brochures won’t capture attention. To keep people engaged, you need an interactive space that sparks curiosity and encourages them to stay longer. The more immersive your booth, the more memorable your brand becomes.

A 3m inverted curve wave wall is the perfect backdrop for creating a dynamic experience. It provides a sleek, professional display that can be used in multiple ways, including:

• Showcasing high-impact visuals that tell your brand story
• Setting up interactive screens for product demos or live presentations
• Creating a branded photo opportunity that encourages social media sharing

With the right setup, your booth becomes more than just a display—it turns into an experience.

Leverage the Power of Movement

Movement creates energy, and energy attracts people. By making your booth more dynamic, you can turn casual passersby into interested visitors.

Spirit promotional flags are a simple yet powerful way to introduce movement to your booth. These lightweight, portable flags sway with the airflow, ensuring your brand is visible from multiple angles. To maximise their impact:

• Position them at entry points to direct foot traffic towards your stand
• Use bright colours and bold messaging to make them stand out in a crowded space
• Have multiple flags at different heights to create a layered, eye-catching effect

For even more engagement, consider a moving activation. Instead of waiting for people to come to you, take your brand to them:

• Have team members walk through the venue carrying handheld flags to spark curiosity
• Set up a spinning prize wheel where visitors can win branded giveaways
• Use a simple motion-based challenge, like a mini obstacle course or timed activity, to encourage participation

Go Big with Custom Marquee Letter Signs

Big, bold signage makes a statement before you even speak to a visitor. Custom marquee letter signs turn your brand into a visual landmark, making your booth impossible to miss in a crowded trade show. Large, illuminated letters create an eye-catching centrepiece that draws people in and sets your space apart.

Marquee letter signs work best when:

• Positioned at the front of your booth to create a striking first impression
• Used as a branded backdrop for photos and social media sharing
• Spelling out a short, memorable message, such as your brand name or a campaign hashtag

Attendees are always looking for great photo opportunities, and a well-designed marquee display encourages them to snap and share. The more people post images of your setup, the more exposure your brand gets beyond the trade show floor.

To maximise impact, consider pairing marquee letters with other visual elements.

Make Your People Unforgettable

Your booth design grabs attention, but your team is what keeps people engaged. A well-presented, approachable team can turn a quick visit into a lasting connection. Making sure your staff stands out is just as important as having an eye-catching display.

Express name badges give your team a professional and polished look. They ensure visitors know exactly who they’re speaking to and make interactions more personal. To get the most out of name badges:

• Use clear, easy-to-read fonts and branding that matches your booth design
• Include job titles or areas of expertise to help attendees find the right person
• Add QR codes linking to LinkedIn profiles or digital business cards for easy networking